Top 5 Investment Watches to Buy in 2025
Time is money especially when it’s strapped to your wrist. In a world where markets fluctuate and crypto keeps you guessing, luxury watches remain one of the most stylish and reliable assets to invest in. Whether you’re a first-time buyer or a seasoned collector, here are five standout timepieces in 2025 that combine heritage, rarity, and rising value.
1.
Rolex Submariner (No-Date Ref. 124060)
Why invest?
The Submariner is the iconic dive watch. With demand perennially outstripping supply, it holds its value better than your average blue-chip stock. The no-date version adds a clean, symmetrical dial that purists (and investors) love.
2025 bonus: Rolex price hikes and limited AD availability continue to drive resale values up.
📈 Estimated annual appreciation: 8–12%
2.
Omega Speedmaster Professional “Moonwatch” (Co-Axial Master Chronometer)
Why invest?
It’s the watch that went to the Moon and in 2025, it’s gone fully modern under the hood with a METAS-certified movement. Omega has tightened production, making this new-gen Moonwatch both reliable and collectable.
2025 bonus: Still under the £7K mark, but steadily climbing as collectors snap them up.
📈 Estimated annual appreciation: 5–8%
3.
Tudor Black Bay 58 (Navy Blue)
Why invest?
Tudor continues to punch above its weight, especially with the Black Bay 58. It’s slimmer, vintage-inspired, and packed with an in-house movement. Enthusiasts love the heritage vibe at an accessible price.
2025 bonus: Tudor’s growing prestige and limited editions make this a quiet climber.
📈 Estimated annual appreciation: 4–6%
4.
Audemars Piguet Royal Oak (Ref. 15510ST)
Why invest?
The Royal Oak isn’t just a watch it’s a flex. Designed by Gérald Genta, it’s one of the most recognisable and hyped pieces in high horology. Supply remains painfully limited and secondary prices remain strong.
2025 bonus: The updated 15510ST is scarce, modern, and primed for future classic status.
📈 Estimated annual appreciation: 10–15% (if you can get one!)
5.
Tag Heuer Carrera Glassbox Chronograph 2023/2024 Editions
Why invest?
Tag Heuer’s Carrera reissue with a domed sapphire “glassbox” is already a fan favourite. Retro design meets modern engineering. It’s still flying under the radar for now.
2025 bonus: Undervalued, beautiful, and still available at retail. Think of it as the watch world’s best-kept secret.
📈 Estimated annual appreciation: 5–7%
Final Thoughts
A smart watch investment isn’t just about resale it’s about history, craftsmanship, and the thrill of wearing something timeless. If you’re ready to invest in a piece that tells more than just time, browse our selection at JF Jewellers. Your next heirloom might just be a click away.